It’s a Momtra we’ve held onto since Kindergarten: go in there, introduce yourself to everyone and connect with one or two friends.
The same is true about blogging – although one or two friends can easily be communities of like-minded people who want to hear your story. It’s important for brands to put their best face forward, reach across the World Wide Web and start an open and honest dialogue with consumers. Blogs provide that opportunity to take an offline conversation – online – in an effort to deepen the connection with our customers (we’re hoping you’ve got that loving feeling for ours)!
At a recent brand activation for a client (it didn’t hurt that it was a blogger conference), we had the opportunity to make genuine, direct connections with other leading brands and put a friendly face behind them. We also discussed trends and shared best practices and hosted social gatherings via live stream interviews.
So where are we going with this? Well, if your company doesn’t already have a blog, start one. And if it does, get on there more often and get a conversation going. We leverage ours to showcase recent projects and discuss what’s new in the PCIOI world. Admittedly, we, too, need to do it more often. Lest we not forget that blogs create opportunities for sharing. Whether your audience likes it, emails it or Tweets it, they are validating your content – and validating you as a thought leader.
So go ahead. Dish it. Tell us what you want to see and hear. These blog posts are not about us. They’re about you. Wanna collaborate? Comment below. Need help blogging? We’ll help power one up for you.
In the meantime, don’t mind us; we’ll be brainstorming our next post.